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Monday Clicks: 2012 Not Bad, 2013 Forecasts and You Could Use a Plan
It turns out that 2012 wasn’t a bad year, just slow—but what will 2013 bring? Lots of litigation and strategic plans, apparently. From technology and cyber security to marketing and business...
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Eight ‘Golden Rules’ of Successful Transition to Equity Partner
Partnership. It’s the goal of many a young lawyer. But how does one successfully transition to an equity partnership? Heather Townsend and Jo Larbie, authors of How to Make Partner and Still Have A...
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Monday Clicks: Business Skills for the New Normal
Strategy, marketing and sales—three skills law school didn’t teach. But managing a law firm through the “new normal” of a changing, uncertain legal market requires these business skills, as well as...
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Go Big for Law Firm Brand Recognition
Size does matter, at least when it comes to law firm brand recognition. That’s the finding of the Acritas “US Law Firm Brand Index 2013” that surveyed 711 general counsels at companies with a revenue...
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Monday Clicks: Social Media Marketing, Business Development
Ah…social media. Does anyone over the age of 20 really know how to use it? Maybe. Maybe not. But that doesn’t mean you can’t learn which sites in-house counsel use to determine hiring and how lawyers,...
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Mobile-Only Internet Use Up: Is Your Firm Website Accessible?
Is your law firm’s online content accessible to mobile-only users? It should be. An increasing number of people access the Internet through their mobile device, preferring the private access inherent...
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Monday Clicks: Marketing Potential, Tips and Creepy Big Data
Most lawyers would much rather practice law than do the marketing. But if you want to attract new business, you gotta do it. This week’s roundup includes articles on the full potential of digital...
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Monday Clicks: LinkedIn Edition
Don’t have a LinkedIn profile? Both you and your firm should. It’s the “largest professional network on the Internet with more than 238 million members in over 200 countries and territories,” according...
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Monday Clicks: Advertising, Marketing Matter
With BigLaw firms spending millions on advertising, marketing your firm is serious business. Rebranding, online marketing and ad placement matter. But so do ethics considerations. And, sometimes, bad...
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Law Firms Should Use Proactive, Curated Approach to Online Marketing
Want to help your firm thrive in today’s data-rich, online world? Be proactive in your use of tech tools for marketing and growing your firm, including curating your online content, casting a wide...
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